Advertising Specifications
Advertising should be submitted on disk or via email to advertising@parkercountytoday.com.
Please meet the following specifications:
Accepted digital formats:
•Press-optimized PDF files using Acrobat Distiller is the preferred format. Call for Acrobat Distiller job settings. PDFs prepared for Web use are not accepted.
•EPS or TIF with all fonts embedded.
Native application files accepted:
•InDesign CS, CS2 or CS3; Illustrator CS, CS2 or CS3; Photoshop CS, CS2 or CS3; QuarkXPress in 4.0 or earlier version; Macintosh Format.
•Use Type 1 PostScript fonts only and include them in your collected files. Do not apply program style menu attributes to basic fonts, e.g. bold, italic, etc. Fonts with program styles applied could default to Courier.
•Minimum resolution for photographs is 300 dpi at 100% size. Minimum resolution for line art scans is 1200 dpi at 100% size.
•All art must use the CMYK, grayscale or duotone color modes. Files created in RGB will be converted to CMYK. Parker County Today accepts no responsibility for color accuracy of converted RGB files. Standard two-colors (red and green) and Pantone colors are printed as 4-color process matched.
•Avoid rotation or cropping of images in layout application.
•For verification of the final output of your ad, please include a printout or proof as a guide for color matching and breakdown. Parker County Today will not accept responsibility for the integrity of an ad when no printout or proof is provided.
CONTRACT & COPY REGULATIONS
Advertising copy, contracts and orders are subject to the publisher’s acceptance. Publisher reserves the right to reject or cancel any advertisement that does not conform to the editorial or graphic standards of Parker County Today magazine. Cancellations or changes are not accepted after closing dates. Advertiser or advertising agencies placing media are responsible for payment of all advertising space ordered.
AD DIMENSIONS:
Spread: 15.5” x 10”
Spread bleed: 16.75” x 11.125”
Full Page: 7.5” x 10.125”
Full Page bleed: 8.5” x 11.125”
2/3 Horizontal: 7.25” x 6.75”
2/3 Vertical: 4.75” x 10”
1/2 Horizontal: 7.25” x 4.875”
1/3 Square: 4.75” x 4.75”
1/3 Vertical: 2.25” x 10”
1/6 Vertical: 2.25” x 4.75”
Please keep all vital copy and images at least 3/8” away from trim.
For bleeds, allow an extra 1/8” on all sides for trim.
magazine trim size:
8.25” x 10.875”
2008 Deadline dates:
Month Published |
Ad Reservation Date |
Art/Copy Deadline |
February |
January 1 |
January 5 |
March |
February 1 |
February 5 |
April |
March 1 |
March 5 |
May |
April 1 |
April 5 |
June |
May 1 |
May 5 |
July |
May 25 |
June 1 |
August |
June 25 |
July 1 |
September |
July 25 |
August 1 |
October |
August 25 |
September 1 |
November |
September 25 |
October 1 |
December |
October 25 |
November 1 |
creative services:
Your account executive and our outstanding creative team can assist you with ad design, production and campaigns.
photography services:
Photography services are available upon request.
about our readers:
Parker County Today readers offer a desirable demographic to our advertisers:
90% have read at least 4 out of the last 5 issues
98% plan to renew their subscriptions
89% pass along or keep the magazine
64% have responded to an advertisement
More than 50% have a net worth of more than $1 million
97% own their own home
29% own a second residence
50% live in a home valued at $250,000 or more
92% dine out at least once a week
84% attend sporting, cultural or other live events
88% have an accountant, financial planner or private banker
Our readers average:
7 trips per year,
6 nights in Texas hotels,
10 nights in out-of-state hotels
PUBLISHING OFFICE:
Dimension Four Publishing
108 E. Church Street
Weatherford, TX 76086
Tel: 817-599-4664
Toll free: 877-799-4664
Fax: 817-599-3030
click the cover to download a pdf
version of the media kit.
